2016 Election Media Monitors In-Depth Report
White Plains, NY (February 24, 2016) – Media Monitors, the leader in local media monitoring, released its update on the primary election and the spots that both parties have been running on TV in sixty top DMAs (Designated Market Area).
We combined the Super PAC and Campaign totals to give a clearer look at the race so far. We also eliminate anyone who suspended their campaign for President.
Bernie Sanders Leads the Pack with TV
In the markets where Media Monitors tracks TV spots, Bernie Sanders’ campaign has cleared the most spots with 9,834 spots.
Coming in #2 was Hillary Clinton who ran a total of 8,667 spots, with 26 of them being contributed by the Service Employees International Union COPE.
Marco Rubio’s campaign ran 2,336 spots, while his Super PAC Conservative Solutions aired 1,886 bringing his total to 4,222 spots.
Donald Trump placed 2,221 TV spot, so far.
Ted Cruz ran a total of 2,178 spots, with 328 of them from his Super PAC Keep The Promise I and 171 spots coming from the Super PAC Stand For Truth.
John Kasich aired 174 spots, all from his campaign.
The Value of Negative Ads?
Of Note: A postmortem on the Jeb Bush campaign, since January 1, 2016, Jeb’s Super PAC Right to Rise USA ran 1,123 TV spots against Marco Rubio and 40 spots saying bad things about John Kasich.
And also, Ted Cruz’s Super PAC Keep The Promise I aired 68 spots against Donald Trump and 68 spots against Marco Rubio.