2016 Election Media Monitors In-Depth Report
White Plains, NY (March 7, 2016) – Media Monitors, the leader in local media monitoring, released its update on the primary election and the spots that both parties have been running on TV in sixty top DMAs (Designated Market Area) in the last ten days – March 4 through March 13, 2016.
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Sanders Leads on TV
On Broadcast TV in the last ten days, Bernie Sanders has taken the lead with 6,673 spots aired between March 4 and March 13, 2016. All the TV spots were run from his campaign Bernie Sanders For President.
Hillary Clinton was slightly behind Sanders with 6,466 spots, which were all purchased by her campaign.
Next on TV, Marco Rubio’s campaign ran 710 spots, while his Super PAC Conservative Solutions aired 3,939 spots and American Opportunity PAC ran 71 spots bringing his total to 4,720 spots.
Donald Trump’s campaign ran 3,519 spots.
Ted Cruz’s campaign aired 1,804 spots, while his Super PAC Stand For Truth added 342 spots making his total 2,146 spots.
And finally, John Kasich For President, his campaign, ran 1,272 spots, while the Super PAC New Day For America cleared 156 spots and another Super PAC New Day Independent Media Committee, Inc. ran 4 spots, bringing Kasich’s total to 1,432 spots.
Trump Wins “Against” Spots Distinction
As we do with each report, we give the count of “Against” spots aired. An “Against” spot for our report is a spot that is run by a Super PAC or organization against a specific candidate. A spot run by a Candidate’s campaign might be a negative ad, but is not counted in this tally.
In the last ten days, the most “Against” spots were run against Donald Trump. They break down as follows: 1,552 bought by AFF – American Future Fund, a conservative and free market Political Action Committee. Next, Our Principles PAC was formed in January 2016 to thwart Donald Trump’s 2016 presidential campaign and in the last ten days ran 1,510 spots against Trump. CFG, Club for Growth Action is a Super PAC with a stated mission of “defeating big-government politicians and replacing them with economic conservatives and they aired 821 spots against Trump. And finally, the Super PAC that promotes Marco Rubio, Conservative Solutions added 252 spots bringing the total to 4,135 “Against” spots.
Next, Super PAC Conservative Solutions aired 604 spots against John Kasich.
And the Super PAC partial to Ted Cruz, Stand For Truth, aired 144 spots against Marco Rubio.