Media Monitors Releases Final Counts
White Plains, NY (January 10, 2012) – Media Monitors released final figures in the markets they covered for 2011 for Radio, TV and Cable.
According to the leader in broadcast monitoring, the #1 Radio advertiser across all formats was once again GEICO with 2,236,161 spots. THE HOME DEPOT stood ground at #2 with 2,125,195 ads, while MCDONALD’S was solid at #3 again running 1,352,711 spots. WAL-MART moved from #7 in 2010 up to #4 last year with 1,074,462 spots.
Slightly out of the million spot club last year was AUTOZONE with 941,407 spots landing in #5. New to the top ten this time, STATE FARM soared from #25 in 2010 up to #6 last year clearing 856,845 commercials.
The HD DIGITAL RADIO ALLIANCE was slightly off from #5 to #7 with 824,998 spots, while VERIZON was off from #4 down to #8 with 790,439 ads. LOWE’S made major moves from #21 in 2010 up to #9 in 2011 running 755,221 announcements urging their customers to “build something together.” And the rough seas of consumer opinion and backlash may have motivated NETFLIX to move from #19 to #10 with 735,917 spots.
In Cable, the #1 advertiser was the DISCOVERY CHANNEL with 1,974,327 spots. A&E was #2 with 1,712,290 spots, while LIFETIME was #3 with 1,616,875 spots in 2011. TNT was down from #1 in 2010 to #4 in 2011 with 1,527,321 ads and USA NETWORK was #5 airing 1,392,231 spots. GEICO was #6 with 1,137,764 spots, while AT&T secured #7 with their 1,114,423 ads. PROGRESSIVE moved from #12 in 2010 up to #8 in 2011 with 1,079,328 spots and ESPN scored #9 running 905,424 announcements. #10 was FORD LINCOLN MERCURY with 873,939 spots.
In TV, the #1 advertiser was ABC TV NETWORK clearing 890,765 spots, while NBC was#2 with 876,042 spots. FORD LINCOLN MERCURY was #3 with 763,429 ads and CBS TV NETWORK was #4 with 714,180 ads. MCDONALD’S was #5 and dominated TV in the Quick Service Restaurant category running 711,042 spots for 2011. TOYOTA was in at #6 airing 582,000 commercials, while the CW NETWORK was #7 with 530,031 spots. VERIZON was #8 with 494,877 spots and CHRYSLER JEEP DODGE leaped from #14 in 2010 to #9 in 2011 with 490,300 commercials. Coming in #10 on TV was FOX TV NETWORK with 479,386 spots.
