Last month, I had the pleasure of presenting Techsurvey10 to an enthusiastic crowd at the Worldwide Radio Summit in Los Angeles. One of the best features of this massive study of more than 37,000 respondents is the format distinctions that help programmers better understand their discreet audiences.
Later in the afternoon, RCS/Media Monitor CEO Philippe Generali presented an important research study that showed the trajectory of new songs by format, using his company’s M Score platform.