VAX LIVE, VELO, Hyundai Santa Fe Hybrid Top Media Monitors’ Rankings of New Advertisers
The number of new unique creative on radio increased 44.6% in April, with 20,933 more instances than in April 2020. The trend continued through the first week of May, with an increase of 2,710 new unique creative over the same period in 2020, according to Media Monitors’ rankings of the top new unique creative and advertisers.
VAX LIVE, a benefit concert, and VELO, a tobacco-free nicotine product, were the top two new advertisers, respectively, on radio.
Meanwhile, the top new creative category on radio was podcasting. In a sign of the times – with Americans eager to attend in-person events as the warmer weather arrives and many businesses looking to fill open positions – live theater advertising was the number two category, followed by employment recruitment spots.
“Interest in radio is rising, especially as the economy begins to reopen,” says Philippe Generali, President and CEO of Media Monitors. “Entertainment providers, event venues and employers have a history of using the medium to reach target audiences. We expect this trend to continue as consumers return to in-person activities.”
On broadcast television and cable, new automobile advertisers led the way, with the Hyundai Santa Fe Hybrid at number one and the Kia Carnival holding the number two spot.
In fact, cars and trucks was the number one new creative category on TV and cable, with 56,408 spots, followed by political advertising and the food and beverage category.
New Radio Advertisers: April 2021
| Account | Parent | Category | Airplay Count |
|---|---|---|---|
| VAX LIVE | Global Poverty Project Inc | Live Theater, Opera, Music, Dance | 34,565 |
| VELO | Reynolds American Inc | Smoking & Tobacco Products & Services | 18,692 |
| Angi | Angie’s List Inc | Business & Consumer Services | 10,825 |
| Nervive | The Procter & Gamble Company | Nutritional Supplements | 9,234 |
| Beachbody On Demand | Beachbody LLC | Wireless & Internet Service | 8,528 |
| Dr Pepper Zero Sugar | Keurig Dr Pepper Inc | Food & Beverages | 5,561 |
| Fate Of Fact Podcast | Cadence13 | Podcast Streaming & Distribution | 3,827 |
| News Items Podcast With John Ellis | Recount Media Inc | Podcast Streaming & Distribution | 3,468 |
| CO Healing Fund | CO Healing Fund | Public Service & Organizational Adv | 2,859 |
| Hello Mortgage | Intercontinental Capital Group Inc | Banks-Credit Unions-Mortgage-Finance Svc | 2,694 |
Top New Creative Categories on Radio: April 2021
| Category | Airplay Count |
|---|---|
| Podcast Streaming & Distribution | 62,396 |
| Live Theater, Opera, Music, Dance | 38,055 |
| Employment Recruitment | 25,831 |
| Smoking & Tobacco Products & Services | 19,080 |
| Business & Consumer Services | 14,985 |
| Public Service & Organizational Adv | 13,313 |
| Amusements & Events | 11,520 |
| Political Advertising | 10,628 |
| Nutritional Supplements | 9,871 |
| Wireless & Internet Service | 8,749 |
New TV/Cable Advertisers: April 2021
| Account | Parent | Category | Airplay Count |
|---|---|---|---|
| Hyundai Santa Fe Hybrid | Hyundai Motor Company | Cars & Trucks, Asian Factory | 32,861 |
| Kia Carnival | Kia Motors Corp | Cars & Trucks, Asian Factory | 23,547 |
| Beachbody On Demand | Beachbody LLC | Wireless & Internet Service | 18,259 |
| Angi | Angie’s List Inc | Business & Consumer Services | 17,789 |
| Tattooed Chef | Ittella Intl LLC | Food & Beverages | 16,725 |
| Dr Pepper Zero Sugar | Keurig Dr Pepper Inc | Food & Beverages | 15,427 |
| VRST | DICK’S Sporting Goods Inc | Apparel Footwear Accessories & Retailers | 14,361 |
| Volkswagen ID.4 | Volkswagen Group Of America Inc | Cars & Trucks, European Factory | 10,895 |
| Nervive | The Procter & Gamble Company | Nutritional Supplements | 10,023 |
| Babybel | Bel Brands USA Inc | Dairy Products & Substitutes | 9,323 |
Top New Creative Categories on TV/Cable: April 2021
| Category | Airplay Count |
|---|---|
| Cars & Trucks, Asian Factory | 56,408 |
| Political Advertising | 37,174 |
| Food & Beverages | 35,632 |
| Wireless & Internet Service | 22,044 |
| Business & Consumer Services | 19,029 |
| Scents, Fragrances & Perfumes | 15,317 |
| Apparel Footwear Accessories & Retailers | 15,213 |
| Motion Pictures | 14,966 |
| Cars & Trucks, European Factory | 12,175 |
| Nutritional Supplements | 10,824 |