White Plains, NY (July 26, 2010) – Media Monitors today announced Catriona McGinn as Sales Executive, New Business Development. McGinn will report to Frank Cammarata, Vice President of Sales.
Ms. McGinn will be responsible for identifying and developing new business opportunities across advertising mediums. In this role, she will cultivate new opportunities and bring an unmatched understanding of empowering clients and associates to increase overall value. Prior to joining Media Monitors McGinn was the General Manager Nielsen BDSradio; overseeing product development, marketing, and national advertising sales.
McGinn reflects on the move, “I’m very excited to be joining the Media Monitors team in this newly created position. The sheer volume, accuracy and timeliness of our advertising intelligence is invaluable to any company. I look forward to exposing new industries to the power of Media Monitors.”
Media Monitors President and CEO Philippe Generali commented, “Catriona’s sales and market development experience, impressive track record and enthusiasm will serve her well at Media Monitors.”