White Plains, NY (April 18, 2017) – Media Monitors and CoreMedia Systems, Inc, are pleased to announce a new partnership that allows direct response advertisers and agencies to more efficiently plan, buy manage and track all of their DR advertisements. Media Monitors is the leader in local media monitoring and CoreMedia’s CoreDirect media management and response tracking software system is used by more than 100 direct response agencies and marketers to plan and optimize performance-based media campaigns; the combined technology augments existing direct response reporting for advertising campaigns placed with local media outlets including radio, TV, and cable.
Maureen Kelley, Client Relations Manager at Barrington Media Group, says the integration of Media Monitors with CoreDirect has been a tremendous benefit to the agency. “We buy tens of thousands of spots every week and we utilize Media Monitors to tell us when and where these spots air. Now that the system is integrated with CoreDirect, we are able to more quickly and accurately track the performance of our buys.”
“Our specific monitoring of direct response spots on radio brings tremendous additional value to the medium and to agencies,” said Philippe Generali, President & CEO of Media Monitors. “By using Media Monitors integrated services with CoreMedia software, direct response agencies now have the ability to book it and track it. We capture airings data from 1,543 radio stations across 88 markets directly from Media Monitors into CoreDirect for near real time attribution.”
“Our partnership with Media Monitors underscores our commitment to making the buying and tracking of all media as efficient as possible for our clients, so they can optimize their performance media schedules in a timely manner,” added CoreMedia CEO Glenn DeKraker.
About Media Monitors
Media Monitors is the Leader in Local Media Monitoring. From Local Internet to Radio to Local Cable to Broadcast TV and Newspapers, Media Monitors delivers competitive intelligence in a fast and easy to use web platform. Our team is composed of hundreds of professionals dedicated to delivering useful tracking data and powerful media research for broadcasters and advertising agencies around the world. For more information, visit www.mediamonitors.com.
About CoreMedia Systems
CoreMedia Systems, Inc. develops and supports CoreDirect, the industry’s most widely used direct response media management software. The system is used by more than 100 direct response agencies and marketers to plan, buy, manage, measure and optimize performance based media campaigns. For more information, visit www.coremedia-systems.com.