White Plains, NY (October 14, 2010) – Stations in Charlotte – Gastonia-Rock Hill, Orlando, Columbus, Milwaukee-Racine, Austin, Indianapolis, Providence-Warwick-Pawtucket, Norfolk-Virginia Beach- Newport News, Raleigh-Durham and Nashville who subscribe to Arbitron’s PPMTM now have access to a slew of new programming tools. The combination of panelist instant reaction off the PPM with the accurate Media Monitors’ information gives them a programming advantage like never before.
Retrieve what was played on the air and play back the content of what was broadcast. See a graph of the behavior of the audience in the PPM panel. This helps you instantly spot peaks and dips in ratings. Download the Mscore of all songs into GSelector to enhance your music scheduling. Preliminary PPM data is now available within 5 days after the measured week, exclusively for subscribers of Audience Reaction, Mscore and PPM.