Upholding Excellence in Advertising Measurement
White Plains, NY (May 22, 2024) – Media Monitors, recognized by the Media Rating Council (MRC) for its US Radio spot data since 2008 and US TV spot data since 2017, announced today the continuation of accreditation for both its Radio and TV spot services reporting pre-recorded advertising spots of at least 15 seconds in length.
Media Monitors employs advanced technology to rapidly monitor millions of radio and television commercials, providing near real-time data. Clients utilize this information to enhance profitability and accountability, leveraging it as a potent asset for gaining an edge in competitive advertising environments.
“Receiving continued MRC accreditation is a testament to our unwavering dedication to maintaining high standards of product and service excellence,” said Philippe Generali, President and CEO of Media Monitors. “This recognition underscores the importance of quality within the radio and television advertising markets, ensuring our clients receive reliable and impactful data.”
“We congratulate Media Monitors on this achievement and applaud their commitment to measurement quality,” remarked George W. Ivie, MRC Executive Director and CEO. “Maintaining MRC accreditation speaks volumes about Media Monitors’ leadership and innovation in delivering reliable advertising data. We look forward to our continued collaboration with them.”
About the Media Rating Council (MRC)
The Media Rating Council is a non-profit industry association established in 1963 comprised of leading television, radio, print and Internet companies, as well as advertisers, advertising agencies and trade associations, whose goal is to ensure measurement services that are valid, reliable, and effective. Measurement services desiring MRC accreditation are required to disclose to their customers all methodological aspects of their service; comply with the MRC Minimum Standards for Media Rating Research as well as other applicable industry measurement guidelines; and submit to MRC-designed audits to authenticate and illuminate their procedures. In addition, the MRC membership actively pursues research issues they consider priorities in an effort to improve the quality of research in the marketplace. Currently more than 110 research products are audited by the MRC. Additional information about MRC can be found at www.mediaratingcouncil.org.
About Media Monitors
Media Monitors is the nation’s leading network and local monitoring company, serving the media and advertising industries with near real-time intelligence on radio, television, cable, print and display internet. Outside the US, Media Monitors tracks a variety of media in major markets including Canada, United Kingdom, Australia, India, New Zealand, Malaysia and South Africa. Media Monitors holds multiple patents for its monitoring and data modeling technologies.