White Plains, NY (January 20, 2010) – Media Monitors, America’s leading radio spot monitoring service announced today a faster turn-around for Mscore™ and Audience Reaction® services. The PPM data will now be updated within 5 days after the measured week for subscribers of the Audience Reaction® service, Mscore and PPM.
Mscore is an index that indicates the extent of switching behavior of Arbitron’s PPM™ panelists that occurs when songs are played. Arbitron provides unweighted PPM data for use in the Audience Reaction® service as part of its partnership with Media Monitors. Prior to this change the unweighted data was updated 21 days after the end of the measured week. The preliminary data will be replaced with final data when it becomes available. The Mscore can be downloaded into RCS’ GSelector so that music scheduling can be enhanced. Audience Reaction® is a way for radio broadcasters to look at minute to minute panelist behavior while listening to all programming.
Media Monitors President and CEO Philippe Generali commented, “Our customers were asking for more current data. This means that radio stations will be able to have updated Mscore data within a week and get an earlier indication of how changes in programming may impact their audience. We really are excited about being able to deliver the data faster.”