Clinton Pours It On

2016 Election Media Monitors In-Depth Report

White Plains, NY (July 11, 2016) – Media Monitors, the leader in local media monitoring, released its update on the primary election and the spots that both parties have been running on TV in sixty-one top DMAs (Designated Market Area) in the last ten days – July 1 – 10, 2016.

TV Spots All Active Candidates: Jul 1-10, 2016

In the last ten days, Hillary Clinton For President aired 8,674 spots on Broadcast TV.

In the same period, the National Rifle Association’s Political Victory Fund bought 651 spots supporting Donald Trump.

TV Spots "Against" Candidates: Jul 1-10, 2016

In the last ten days, there were 3,421 spots run with a negative message about Donald Trump purchased by Priorities USA Action, a pro-Clinton Super PAC.

Media Monitors is the nation’s leading network and local monitoring company, serving the media and advertising industries with near real-time intelligence on radio, television, cable, print and display internet. For radio, Media Monitors is the only provider of spot occurrence data in the US. Media Monitors is accredited by the MRC for its US radio, local network and cable television spot monitoring services. Outside the US, Media Monitors tracks a variety of media in major markets including Canada, United Kingdom, Australia, India, New Zealand, Malaysia and South Africa. Media Monitors holds multiple patents for its monitoring and data modeling technologies.

Editors: interview opportunities and graphics are available. Contact Diana Stokey at Media Monitors, 914-428-4600, or e-mail the Media Monitors Newsroom for more information.