MM Attribution graphically overlays Media Monitors broadcast occurrence and impressions data with an advertiser’s website traffic data, provided automatically by Google Analytics, to show the correlation between an advertising campaigns and an advertiser’s website traffic.
IMPROVE ADVERTISER’S ROI:
- Results offer broadcast advertisers near real-time insights into advertising effectiveness to easily see what is working and what is not!
- Track how each media outlet (TV, Cable and Radio) impacts advertiser’s website traffic and conversion rates.
- Measure and optimize advertiser’s media mix to improve results.
- Fine tune and test advertiser’s creative messaging to optimize response rates.
- Optimize advertising schedule to find what moves the needle to most.
SETUP & IMPLEMENTATION
Implementation only takes a few minutes!
Contact us today and find out how MM Attribution can save you money and drive your advertising results to levels that you never imagined.
Advertisers: Easily track your TV, Radio, Cable and your website analytics all in one insight!