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February 24, 2020 White Plains, NY - Last Friday, Boston’s influential rock station WAAF-FM (107.3) signed off the air - experiencing one last spike … [Read more...] about Fans Bid Goodbye to WAAF

Media Monitors Exclusive: Female Listeners Push True Crime Category While Male Listeners Gear Towards Sports and Comedy Podcast analytics and … [Read more...] about Niche Podcasts Have More Listeners, Indicating Untapped Advertising Opportunities

Media Monitors Exclusive: Female Listeners Push True Crime Category While Male Listeners Gear Towards Sports and Comedy White Plains, NY (February … [Read more...] about Niche Podcasts Have More Listeners, Indicating Untapped Advertising Opportunities

Home Depot Leads Radio Spots, While Fast Food Takes a Bite of Local Cable Local cable and radio were the media of choice for 2019 advertisers, … [Read more...] about 2019’s Top Advertisers: GEICO, & Auto Dealer Associations Own the Road

Challenger Takes Advantage of TV and Cable to Bring Buyers into Showrooms Auto consumers looking for quality, reliability and style often turn to … [Read more...] about Toyota and Kia Face Off: Parallel Universes in Advertising

(October 29, 2019) White Plains, NY - As the Getty fire climbs the canyons in Los Angeles, evacuations are underway and residents are tuning in to … [Read more...] about As Fires Burn, Los Angeles Listeners Turn to Local Radio for Live Updates

Home Depot, GEICO, Liberty Mutual and McDonald’s Aired the Most Spots Thus Far There’s definitely a car theme running through the latest advertiser … [Read more...] about In the First Part of 2019, Auto and Insurance Advertisers Turned Up the Heat

(July 8, 2019) Every year, basketball fans – especially those of underdog teams – hotly anticipate the NBA draft. After all, their local teams have a … [Read more...] about The Real Winner of the NBA Draft? Local Radio