(White Plains, NY) August 30, 2010 – According to Arbitron, Buffalo-Niagara Falls is the 53rd largest radio market with a population of 968,000. It was the 52nd market two years ago.

• Buffalo, in western New York, received its name from the creek that flows through it, and likely dates from the mid-18th century, when the area was first settled by Europeans.
• The city got the nickname "City of Light" due to the fact it was the first complete city to be lit up with electrical lighting. But, on the dim side, President William McKinley was shot and mortally wounded at the Pan-American Exposition in Buffalo on Sept. 6, 1901.
• Buffalo is most famous for the way one prepares hot-spicy chicken wings, thus the name Buffalo Wings. The legend goes something like this: Teressa and Frank Bellisimo owned the Anchor Bar in Buffalo, NY. She invented Buffalo chicken wings in 1964 when her son Dominic and his friends came to the bar looking for a quick late night snack.
• Professional sports in Buffalo include a Minor League Baseball team called the Buffalo Bisons, an NFL team known as the Buffalo Bills, a tough hockey team known as the Buffalo Sabres, and a Soccer franchise with the name, Queen City FC.
• Famous people have spent time in Buffalo, like Mark Twain who was the editor of the Buffalo Express, or F. Scott Fitzgerald, but the list of natives is also impressive. Actors Wendie Malick and Jesse L. Martin were born in Buffalo, as well as TV writers Tom Fontana and David Milch. The Goo Goo Dolls are from Buffalo, as well as Spyra Gyra. Baseball greats Warren Spahn and Orel Hershiser along with singers Rick James, Brian McKnight and Grover Washington, Jr. call Buffalo home.

BUFFALO SPOT TEN

In Buffalo last week, GEICO was king of the hill with 768 spots. THE HOME DEPOT came in #2 running 547 spots, while HONDA was #3 airing 348 announcements. WAL-MART was #4 with 321 spots and TOYOTA was #5 with 315 ads. VERIZON was #6 with 289 spots, while SUBWAY was #7, up from #45, running 280 spots. The US DEPARTMENT OF TRANSPORTATION was #8 with 275 spots and HYUNDAI was #9 airing 272 ads. And coming in #10 was SAFELITE AUTOGLASS with 270 spots.

GOVERNMENT, UNIONS & ASSOCIATIONS SPOT TEN

NATIONAL STATISTICS -

The #1 advertiser in this category is the US DEPARTMENT OF TRANSPORATION with 23,396 spots (Anti-Drunk Driving Campaign). Coming in #2 was the US DEPARTMENT OF HEALTH & HUMAN SERVICES with 9,860 announcements, while the ARMY NATIONAL GUARD spent 7,003 spots for recruitment to come in #3. The FLORIDA DEPARTMENT OF HEALTH was #4r and ran 3,260 spots. The US FOREST SERVICE was #5 with 1,743 spots, while US DEPARTMENT OF JUSTICE ran 1,524 spots to come in #6. The US ARMY marched into #7 with 1,377 spots and the US ENVIRONMENTAL PROTECTION AGENCY was #8 with 1,376 spots. SOUTH CAROLINA DEPARTMENT OF PUBLIC SAFETY aired 1,247 announcements to come in #9 and the LIBRARY OF CONGRESS was #10 with 1,087 spots.

NATIONAL SPOT TEN

NATIONAL STATISTICS -

#1 again this week was GEICO with 57,908 spots. THE HOME DEPOT came in #2 with 40,333 ads, while WAL-MART jumped #6 to #3 with their 31,523 spots. VERIZON was #4 airing 26,244 ads and SAFELITE AUTOGLASS was back at #5 with 25,906 spots.

Posted: August 30, 2010