Living on Tulsa Time
Tulsa, Oklahoma and Public Service
By: Dwight Douglas, VP Marketing
Media Monitors - New York
(White Plains, NY)
May 20, 2013 – According to Arbitron, Tulsa, OK is the 66th largest radio market with a population of 781,400.
TULSA SPOT TEN
- Tulsa, in the midst of Indian Territory, was originally created as part of the Indian Removal Act of 1830 (relocation) of the Choctaw, Cherokee, Muscogee (Creek), Chickasaw, and Seminole peoples.
- In 1846, Lewis Perryman built a log cabin trading post near what is now 33rd Street and South Rockford Avenue. Perryman, who was part Creek, established a business foothold in the rugged frontier until the Civil War. The reconstruction period after the war contributed to the growth of the area.
- In 1905, Tulsa began to build houses, businesses and water systems to prepare for the arrival of the people who would harvest the reward of the discovery of oil. During this time period, Tulsa became known as the Oil Capital of the World.
- After World War II, offshore drilling operations affected the petroleum industry, so Tulsa moved into the aircraft and aerospace industry. To date, there are more than 300 aviation-related companies in Tulsa.
- Universities include: University of Tulsa, Oral Roberts University, Rogers State University, Tulsa Community College and Oklahoma State University houses three campuses in the city.
- Some of the business headquarters are: AAON, BOK Financial Corporation, Camille’s Sidewalk Café, Dollar Thrifty Automotive Group, ONEOK, The Williams Companies, Quik Trip, Lowrance Electronics and Mazzio's pizza chain.
- Famous people from Tulsa: actors Gary Busey, Bill Hader, Tony Randall, Jennifer Jones and Alfrie Woodard; director Blake Edwards; the late radio legend Paul Harvey; musicians Garth Brooks, J.J.Cale, Leon Russell and Dwight Twilley; and NBC TV personality Hoda Kotb.
In Tulsa Town last week the #1 radio advertiser was the US DEPARTMENT OF HEALTH & HUMAN SERVICES with 436 spots. In at #2, DAVID STANLEY CHRYSLER JEEP DODGE airing 427 ads, while FINE AIRPORT PARKING slotted into #3 with 415 commercials. STATE FARM found #4 with 398 spots and THE HOME DEPOT grew from #25 to #5 with 370 spots. US CELLULAR leaped from #12 to #6 with 354 ads, while FOWLER CHEVROLET cruised into #7 with 348 spots. THE CASTLE OF MUSKOGEE moved into #8 with 347 spots and FOX TV NETWORK nestled into #9 with 334 spots. And coming in #10 was the TULSA COMMUNITY COLLEGE with 330 spots.
PUBLIC SERVICES AND ORGANIZATIONS SPOT TEN
In this category we look at Public Service and Organizations that run ads on the radio. The #1 group was the HERITAGE FOR THE BLIND with 5,476 spots. The UNITED WAY took #2 with 2,799 announcements, while EIF-MELANOMA RESEARCH ALLIANCE was #3 airing 2,098 spots. FEEDING AMERICA was solid at #4 with 1,783 ads and the AARP retired at #5 with 1,572 spots. AUTISM SPEAKS was #6 with 1,566 spots and the GOOGWILL was #7 with 1,521 spots. THE AD COUNCIL captured #8 with 1,503 announcements, while CONNECT2COMPETE soared from #75 to #9 with 1,487 spots. Coming at #10 was the AMERICAN HEART ASSOCIATION with 1,464 spots.
NATIONAL SPOT TEN
The sleeping giant has awakened once again. THE HOME DEPOT is back into #1 with 37,891 spots followed by GEICO at #2 with 33,438 spots. AT&T WIRELESS landed at #3 with 28,561 spots, while the US DEPARTMENT OF TRANSPORTATION jumped from #59 to #4 with 27,790 ads about car seats for kids and seat belts for adults. MCDONALD’S stayed at #5 with 27,321 spots.
Posted: May 20, 2013
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